The objective of this training is to give you the fundamental principles of sales and commercial negotiation and the different techniques of customer management.

CUSTOMER RELATIONSHIP MANAGEMENT

Managing difficult customers
How to generate customer satisfaction
Recovery of unpaid invoices
Dealing with customer dissatisfaction
Dealing with customer complaints

INVITATIONS TO TENDER AND PUBLIC PROCUREMENT PROCEDURES

Technical and financial execution
Preparing for the success of your bid: understanding the strengths of the specifications
Selling to public administrators
The commercial mastery of public contracts
Presenting the most relevant offer
Winning a tender

SALES TECHNIQUES AND METHODS

Selling – Level 1 (Practical)
Sales – Level 2 (Practical)
Sales and negotiation training for non-sales executives
How to better manage price issues
The daily organization of the salesperson
How to manage objections
Adapting to the profile of each customer
Welcoming and making contact
Mastering physical prospecting

NEGOTIATION: NEGOTIATING POWER

The keys to success in persuasive communication
Arguing and persuading
Techniques and tools of persuasion

COMMERCIAL NEGOTIATION TECHNIQUES

Commercial Negotiation – Level : Basics
Commercial Negotiation – Level 2: Improvement
Commercial Negotiation – Level 3: Dealing with difficult negotiations
Preparing effectively for a negotiation
The keys to successful commercial negotiation
Pitfalls to avoid in commercial negotiation
Negotiating in a B2B context
Negotiating in a B2C context

Duration: 2 weeks

PRE-REQUISITES

BEPC/GCE O LEVEL

Cost: Contact us