{"id":229,"date":"2025-06-26T22:12:58","date_gmt":"2025-06-26T22:12:58","guid":{"rendered":"https:\/\/jnbandpartners.com\/elearning\/?post_type=product&#038;p=229"},"modified":"2025-06-26T22:12:58","modified_gmt":"2025-06-26T22:12:58","slug":"story-marketing-for-small-businesses","status":"publish","type":"product","link":"https:\/\/jnbandpartners.com\/elearning\/product\/story-marketing-for-small-businesses\/","title":{"rendered":"Story Marketing for Small Businesses"},"content":{"rendered":"<p><span lang=\"en-us\" style=\"font-family:Calibri, sans-serif\" xml:lang=\"en-us\">Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate.<\/span><\/p>\n<p><span lang=\"en-us\" style=\"font-family:Calibri, sans-serif\" xml:lang=\"en-us\">Story marketing is the process of attracting and engaging customers through story \u2013 their story, rather than yours. Instead of the \u2018buy our product\u2019 messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"en-us\" xml:lang=\"en-us\">This one-day course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate. Story marketing is the process of attracting and engaging customers through story \u2013 their story, rather than yours. Instead of the \u2018buy [&hellip;]<\/p>\n","protected":false},"featured_media":230,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[33],"product_tag":[],"class_list":["post-229","product","type-product","status-publish","has-post-thumbnail","product_cat-internet_marketing","first","instock","virtual","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/product\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/comments?post=229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/product_brand?post=229"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/product_cat?post=229"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/jnbandpartners.com\/elearning\/wp-json\/wp\/v2\/product_tag?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}